Where to pitch your virtual magic shows? Ideas, Process and Suggestions

Today we are discussing an essential next step for magicians who are trying to market their virtual services.

Listen Here Ep 64 Magicians Talking Magic Podcast

Considerations and situations to avoid

Here is a list of things to consider when approaching your ideal clients. That also should include a clear understanding of who you DON’T want to target.

This will be something that every performer will define differently, relative to a unique style and personality.

If you aren’t prepared to be a part of tech support and teacher, we’d also recommend avoiding clients and organizations that may require considerably more hand-holding than others.

A few client warning signs:

• They don’t have a website, or it’s clearly neglected,

• Their Facebook page has 12 likes and no engagement

• They ask “What’s ZOOM?”

• “Our internet connection is really spotty”

Spending some time to do a little research and create a strategy will save you tons of aggravation and frustration.

The one thing that NO LONGER matters is geography!

The major shift that will forever impact our industry is that geographical boundaries are gone. Local is everywhere.

Virtual platforms mean everyone’s living is a front-row seat.

However-- in the beginning when you are developing and refining your show, stay local. Reach out to clients you aren’t afraid to make a few mistakes without impacting your reputation.

If you already have a solid show-- aim for your ideal target clients and aim high!

Here is a list of suggestions for Close-up performers, Mentalists and Children’s Performers

Close-up & Card Magicians:

Say you are one of those gambling, card cheats, where would your virtual show fit best?

Think of the atmosphere you are trying to create and pitch to those markets - right now everyone is short on entertainment options.

• Distilleries - local, national or international (Whiskey, Bourbon, Scotch etc)

• Breweries - local, national or international

• Cigar Companies

• Haberdashery (Hat Makers)

• Poker Table manufacturers

• Poker Celebrities

Mentalists:

You’re mysterious, you predict and reveal secrets. Almost everything above applies but here are some specific targets to try:

• Watch Companies

• Digital Security Companies

• Clothing Brand: What clothes do you perform in or want to perform in

• Beard Oil

• Tattoo Parlours *Larger named shops

• Jewellery Brands

Family/Children’s Performer:

Pull up those checker pants...or leggings :) Let’s aim high here!

• Toy Companies

• Play Centres and gyms

• Puzzle companies

• Kids/Parenting Magazines - Owl, Today’s Parent

• Candy Brands

• Party Supply Stores

*Of course, libraries, museums, camps

Virtual magic ideas for restaurant magicians

If you regularly perform at restaurants and your restaurant has a strong online presence, you could consider approaching them for a special event or consider recording a video. Everyone now needs content.

Thoughts on Service Clubs

This is a pivotal time for services clubs, many who have failed to evolve will suffer big loss over the next decade. Similar to magicians, some people fall into stubborn mindsets.

Every group can benefit from our services but be prepared that education and training is a potential extra step in the magic show booking process.

Pitching Strategy: Crafting Your Approach

When pitching. make sure to have a plan in place. Make a Google doc and define a strategy.

• Pitch Email

• Follow up conversation - Pre-write and templates

• Follow up email with more videos, documents

Conclusion:

Magicians have a great opportunity to position themselves as leaders in the virtual space. Do the right research and strategizing for the types of clients you want to work with, be proactive and reach out. Find ways to provide value and make it easy for them to hire you. Be a thought-leader. Aim high. You’re a magician-- you got this!