Bite-Sized Magician Wisdom: The Power of a Strong Opening and Closing Line
Master magician Eugene Burger believed every trick deserved a strong opening and closing line. Learn why presentation is the key to magic.

A Great Trick Deserves a Great Frame
Eugene Burger, one of magic’s most profound thinkers, once said:
"Every magic trick deserves a good opening line and a good closing line. They deserve that."
It’s simple yet powerful wisdom and powerful performance advice.
A trick without a strong presentation is like a joke without a punchline—it might work, but it won’t hit as hard. Magic is more than sleight of hand; it’s storytelling, psychology, and showmanship.
The way you introduce and conclude your effects can transform a simple trick into an unforgettable experience.
Why Presentation Matters in Magic
A well-structured performance doesn’t just showcase skill; it engages and captivates the audience.
Here’s why framing your tricks with strong presentation elements is crucial:
Presentation Trumps Method – The audience remembers how the trick made them feel, not just the mechanics behind it.
Enhances Impact and Memorability – A well-crafted script turns a trick into a story, making it more memorable.
Provides Texture and Depth – Presentation adds richness and intrigue, elevating the experience.
Disguises Trickery and Enhances Honesty – Good scripting makes the magic feel more organic and less like a ‘trick.’
Elevates Simple Tricks – A clever introduction and a solid ending can make even a basic effect feel like a masterpiece.
Controls Audience Attention – A compelling script guides the audience’s focus, minimizing chances of exposure.
Commands the Narrative – Justifying actions within a trick makes everything feel intentional and real.
Provides a Unique Touch – Your presentation is what makes your magic uniquely yours.
Requires Courage – A solid script provides confidence, making you a more engaging performer.
Maximizes Impact – Thoughtful phrasing at key moments can significantly heighten reactions.
Crafting Your Openings and Closings
Want to make your tricks more impactful?
Take a cue from Eugene Burger.
Experiment with different ways to introduce your effects and find lines that resonate with your persona and audience. Similarly, ensure your closing line leaves them with a lasting impression—whether it’s a moment of wonder, laughter, or amazement.
A trick that starts strong and ends even stronger isn’t just a trick—it’s an experience.
What’s Your Favorite Magic Quote?
Let’s keep this series going! What are some of your favorite quotes from magicians, and how do they inspire your magic?
Drop a comment below!
That’s It!
Thanks for reading! If you enjoyed this bite-sized wisdom, stay tuned for more magic insights.
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