Master magicians reveal how storytelling transforms simple tricks into unforgettable magic. Unlock their secrets and captivate any crowd!

Master magician Eugene Burger believed every trick deserved a strong opening and closing line. Learn why presentation is the key to magic.

Learn how magician Richard Wiseman’s psychology of lying tips, like keeping it plausible, can elevate your magic tricks and performances.

Unlock success at your next walk-around magic gig with these tips, tricks and must-know secrets. Turn mingling into mesmerizing magic today!

Explore the life and legacy of legendary mentalist Max Maven and 10 invaluable lessons you can learn from his successful career in magic.

Discover techniques to engage skeptics, handle hecklers gracefully, and turn challenging moments into magical opportunities.

For many amateur and professional magicians, the pandemic has been the longest break from performing live magic shows with a live...

Discover the art of creating a captivating magic show with our guide on the 5 key elements every magician should consider.

We answer “How do magicians know when to approach people eating at a restaurant” plus tips for working restaurants.

Four questions every magician must answer in their audience's minds. How to properly structure your show and develop stronger relationships.